The master franchisor of YourZone45 has launched a new lower cost fitness franchise designed to fit the new post-COVID fitness world.
Outdoor is the New Indoors
The pandemic has caused some behavioural changes that look likely to have some staying effect. The enforced closure of gyms and leisure centres meant that many people looked to outdoor activities to stay fit and active. This does not mean that gyms are over but it does the potential for outdoor offerings is there and this is what RISE has been created to satisfy.
Unique Product
The RISE product is aimed at hitting member goals from two angles, the "DOUBLE DEFICIT".
Using nutritional guidance delivered via the RISE app the aim is to reduce intake by 500Cals per day and then burn an additional 500Cals a day with supported activity thus creating a manageable weekly deficit that helps with weight loss.
To help create the Double Deficit, RISE uses two industry leading software brands Virtuagym and Myzone and this is an area where RISE excels. The Myzone belt helps not only with managing during the group PT session but also with the activity outside of the sessions. This is measured in Myzone Effort Points (MEPs) and the coach can help push the number of MEPs each member is doing. Virtugym brings the latest in in-app functionality with nutrition and on-demand fitness classes.
The programme is underpinned by two group PT sessions each week but the effect is leveraged online. The coach support and mini daily challenges ensures that the RISE member hits the increased energy expenditure target. It is this that allows RISE to help members 100% of their week and not just the typical 1%.
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