Proinsight Americas launched in the United States of America in October 2024. A huge move from the backers of Proinsight UK to become a major presence in the States.
The route into the USA lay in finding an equity partner, who was willing to shoulder some of the risk and was also deeply embedded in the US mystery shopping sector. This person was Jane Edwards, UK born but with US citizenship, and an industry veteran, Jane will be the CEO of Pro Americas and was looking for a new challenge after leaving market research behemoth IPSOS.
The US company is aiming to bring the Proinsight model of fast, quality insights to the US market focusing on fitness and retail. Pro UK picks up international clients and will now have the option to push any Stateside projects to Proinsight Americas, benefiting both companies.
The new structure means that David Hopkins who was MD of Pro UK will eventually assume a global CEO position and the new Pro UK MD will be put in place.
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